Just thought I’d do a bit of an informal poll today — what do you all think of the new cover?
Looking at them side by side, I can see that the original cover was aimed much more at women — with the pink and light blue and purple (on the back). And the woman walking in the middle, of course!
On the other hand, it says “adventure” to me very clearly. I especially like the multiple arches, though when I first saw it, I was somewhat alarmed. I hadn’t written the original description of the scene with multiple arches, seeing as passing through it was to represent the one-time decision of believing in Christ.
But then my editor (who is now my agent) told me about his discussions with the art director and how the multiple arch design worked much better artistically than the single arch and did I think I could rewrite the scene to include it?
Well that threw me a bit, but I went to the Lord, asked for guidance and He provided it through a friend who pointed out that the verb tense for believing is the one where you make the decision once but the results go on forever.
Loved that. So I rewrote the scene, and the arches stayed.
The new cover is more mysterious and science fiction-y and definitely has a more masculine feel than the first. Which I think might have been the intention. Ten years ago, the primary buyers and readers of Christian fiction were women. And although typically it’s the men who go for science fiction, it made no sense in the marketers’ opinion to try to appeal to them even if Arena was science fiction. And so they did not. It’s one of the reasons why Christian science fiction and fantasy has had such a difficult time getting going in this field.
With their reprints, Bethany House is trying for a simpler, more … generic? … look than the first releases and I think this one’s quite intriguing.
I’d love to hear your thoughts on it, whatever they might be.